A year later it launched Beacon, a contentious advertising system that allowed advertisers to track your activities online. Moves included the decision in 2006 to introduce the "news feed" – an update of people's activities that is now central to Facebook's service. Each time the site brings more information into the public domain – and at each point it faces a series of protests and adverse reactions from users. These episodes are partly the result of the way people use Facebook, which has changed its service on several occasions in recent years. The constant tug of war between public and private information that ensued led to a series of embarrassing incidents where individuals published information online thinking it was private, only to have it reach the public. Launched in 2004 as an exclusive network for Ivy League students, the site grew in part because allowed people to communicate privately – or at least among small groups of friends. His statement may not be a surprise, particularly since it helps to justify the company's recent – and highly controversial – decision to change the privacy settings of its 350 million users.īut it also represents a remarkable shift from where the Californian company originally started out. "Then in the last 5 or 6 years, blogging has taken off in a huge way, and just all these different services that have people sharing all this information." "When I got started in my dorm room at Harvard, the question a lot of people asked was, 'why would I want to put any information on the internet at all? Why would I want to have a website?'." Zuckerberg said that the rise of social media reflected changing attitudes among ordinary people, adding that this radical change has happened in just a few years. "That social norm is just something that has evolved over time." "People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people," he said.
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